About Craig
FOUNDER. EDUCATOR. ENTREPRENEUR. ARCHITECT OF THE TOTAL CAMPUS INITIATIVE.
Craig's life work has been organizing complex information into systems people can actually use - first in publishing and software, and now in education.
► Why I Built Homework Habit
Former Publisher of Software for John Wiley & Sons
Founder & President ValuSource
First Commercial Accounting Software Integrating Financial Databases
Served 80% of the Forensic Accounting Niche
CEO, Chat Television (IBSC) Pioneered Interactive Online Broadcasting Acquired by Paul Allen
Global Publisher. 200+ Years of Publishing Legacy
From Publishing Systems to Student Engagement Systems
Craig spent much of his career in software and publishing-building companies, leading teams, and publishing software for John Wiley & Sons.
At Wiley he learned one essential truth: complex information becomes powerful only when it is organized, visible, and usable.
As a high school educator, Craig saw the same challenge inside every classroom.
Why Craig Built Homework Habit
✔ Students struggled not because of ability, but because the daily academic routine was broken.
✔ Assignments were scattered. Due dates were missed. Starts were delayed. Connection was lost.
✔ Craig began experimenting with peer planning, start signals, points, and recognition.
✔ Students started doing the work-not perfectly, but consistently.
That is the beginning of Homework Habit.
From Prototype to district strategy
See the early prototype powering the Homework Habit peer-to-peer planning experience.
→ Visit the Peer-to-Peer Planner Prototype.
→ Visit the Homework Habit Prototype.
The campus is already the strongest engagement asset. The Total Campus Initiative turns it into a daily engagement engine.
Craig Morenciff, Educator & Founder
Homework Habit for Schools and the Total Campus Initiative